The responsible sector
Responsible Supply Chain +From the ear of wheat to the loaf of bread, let’s cultivate the taste
of good things and beautiful gestures.
Bringing out the best in our terroirs and milling expertise...
... to offer sustainable quality flours and inspire responsible baking
4000 partner farmers
Committed to growing the best wheat varieties using sustainable cultivation practices that promote biodiversity.
9 mills in France
Our master millers blend pure varieties of wheat to create high-quality flours.
4,200 partner bakers
Committed to revealing the best of French bakery know-how with authentic, gourmet and sustainable products.

Selection of the best
wheat varieties
for ever more authentic, gourmet breads.

Support
for farmers
in implementing the best practices required by the specifications.

Control
of supply chains
to guarantee origin, traceability and respect for the environment for consumers.
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The organic sector
Organic Sector + -
The Label Rouge sector
Label Rouge Supply Chain +